Information Services of Electronic Trading Platforms in Marketing Activities

Marketing activities can be represented by a sequence of certain steps in the market that manufacturer must take on way to consumer. The implementation these has undergone radical changes due advent Internet and e-commerce. e-commerce world Ukraine particular is actively developing growing. business began move online today shopping become very common. With development e-commerce, retail significant changes, there an active growth commerce. If earlier main players were stores, leadership taken electronic trading platforms – marketplaces. In context rapid commerce emergence numerous platforms, effectiveness marketing directly depends diversity quality information services provided article studies conducts their comparative analysis four areas. General, technical, communicative allowed identify marketplaces field activities, as well advantages disadvantages. Google PageSpeed Insights, PR-CY, SimilarWeb Trends widely used during analysis. They achieve greater clarity presentation results. An integrated indicator also proposed, which allows evaluate according set criteria taking into account importance. practical value results obtained work determine best worst activities. Prospects for further research this area are seen approaches assessing